New Articles:
Let’s Talk About Press Kits
I’ve been answering the question “What is a press kit and what goes into it?” over and over again for both PR professionals and business-owners during the past few months. I’d like to answer this question once and for all now, especially for the PR people who ought to already know the answer.
Study: At-Work Consumers New Target for Advertisers
A new consumer intelligence study suggests that American marketers should focus on the workplace for advertisements in deference to in-home initiatives. Americans are now spending 60% of their waking hours at work, per BIGresearch, Cleveland. Further, nearly half of at-work consumers are shopping or making purchases on either their drive to or from work, or during their lunch break.
“The American workplace has become the most lucrative marketing channel for advertisers looking to connect with consumers where they eat, shop and socialize,” said Stephanie Molnar, CEO of Workplace Media, which places ads aimed at consumers in the workplace, in a statement. “Targeting consumers at work, where they make the majority of their spending decisions, is just smart business.”
One in Four Businesses Block Access to Facebook, Social Networking Sites
Nearly one in four businesses block employee access to social networking Web sites such as Facebook and MySpace,according to a survey of about 200 human resources professionals.With the number of Americans using social networking sites tripling in recent years, use of such sites has grown during work hours. People ages 35 and older are using MySpace and Facebook in droves.
Archived Articles:
IP traffic to ‘double’ every two years
Web traffic volumes will almost double every two years from 2007 to 2012, driven by video and web 2.0 applications, according to a report from Cisco Systems…
New Era of ‘Globality’ Forces Established Companies to Compete with Everyone from Everywhere for Everything, according to The Boston Consulting Group
Tidal Wave of Little-Known but Powerful Challengers from Emerging Markets Is Rising Up; Industry Leaders Need to Learn Their Secrets or Lose Influence, Edge. New Book Provides Wake-Up Call and Prescriptions for Making Sense of the New Competitive Free-for-All…
Internet addresses will run out by 2010
The world will run out of internet addresses by 2010, with only 700 million separate addresses remaining for allocation out of the 4.3 billion available on the present network. Every device that connects to the internet needs a separate address, and 30 years ago web designers assumed four billion would be ample, The Australian reports…
Research and Markets: New Report Examines How Web-to-Print is Reshaping Print Marketing by Changing Cost Structures, Changing Document Management Models, and Driving Customization and Personalization
Research and Markets has announced the addition of the “Web-to-Print: Transforming Document Management and Marketing Models” report to their offering. Written by renowned industry expert Heidi Tolliver-Nigro, this report boils down the essentials of marketing and document management with Web-to-print that every marketer needs to know…
0 Responses to “Articles”